There are so many wonderful things about working for yourself and helping others along the way. But, why didn't anyone tell us about the very real internal stuff we deal with that seems to constantly keep us stuck.
No one told us that we'd have to fight against our own inner critic, again and again, often doubting ourself
That, we'd repeat countless patterns of procrastination, and get so tired of our own shit before wondering "what's wrong with me"
No one told us that we'd sometimes invest in all the right support and still feel like things aren't clicking
That, we'd constantly feel like we should be further along, but we'd also be secretly afraid of what it takes for us to really get there
I'm here to let you know that this is totally normal!
And, it's not some failure on your part of needing more discipline, willpower, or to change your mindset.
It's actually all coming from your nervous system 🤯
When I figured this out, and realized I could shift these patterns (because, they really are just patterns!), I felt like I cracked the code in business.
Big picture:
- You are getting all the things done that you need to
- You are busy, but not in a way that feels draining
- You have clients that are the perfect fit, getting great results
- You meet your money goals, without feeling chained to the business
- You actually feel creative, inspired, and fulfilled with your work
Real picture:
- You finally launch the program you've been procrastinating
- You share your prices without freaking out
- You quit taking on every client inquiry because you need the money
- You no longer think everything's going to fail if it's not perfectly executed
- You loosen the grip on over-working to prove yourself
And, you'll know things are going well because your partner tells you how chill you're being through it all!
Your nervous system has the power to make this possible, for real this time
You've hired a coach or therapist, had your human design and astrology read, invested in systems and strategies.
And, sure, you've made some progress but you keep bumping up against the same challenges—and it's frustrating.
You know you're great at what you do, so why isn't it panning out the way you want?
Those goals you have—even though you want them so badly in your heart and mind—don't feel safe to your nervous system yet.
The reason you keep noticing self sabotage (as procrastination, overwhelm, and mental blocks) is because those goals don't feel safe to your nervous system yet.
There's not something wrong with you, there's just a pattern of response in your nervous system that is an old imprint.
And, it needs to be updated.
Simply put, your nervous system runs on repetition and it will always choose what's familiar—even if it's more uncomfortable and not what you actually want.
Right now, it doesn't recognize those goals you've set as familiar, so it perceives them as a threat.
The key to overcoming these patterns is not digging in the past to see why or where they came from. It's understanding how they affect you in present time and creating safety within your nervous system to move forward.
The Biology of Business is a small group mentoring program for coaches and entrepreneurs.
Over 6 weeks, you'll:
You should join if:
Most of us were taught to create systems and strategy, and focus on consistency and mindset.
If you've been preoccupied with all of that "thought work," your nervous system has likely been quite cut off. That's all about to change!
Whatever your version of a perfect business is, you can get there when you understand your biology on a deeper level.
But, don't worry, this is not about going deep into "learning" the science.
Instead, you'll learn in the most practical terms that when your nervous system feels a certain way, you react a certain way.
And, those reactions completely influence your business.
Over these six weeks, you'll connect the dots between your biology, behaviors, and business so that you can get more done and boost yourself to the next level you've been envisioning.
That next level may be getting to a 4-day work week, having time for morning bike rides (my fave), not having your biz be your biggest stressor, or finally getting your creative groove back so marketing doesn't drain you.
But, please be clear that this is a hustle-free program. We will be focusing on what feels nourishing to your nervous system right now while building the internal safety and support you need for your next steps.
Unless you've specifically looked at your business through the lens of trauma and the nervous system, this will be a new perspective.
Clients say they feel validated, they feel more comfortable to be themselves, and make the decisions that best suit them—not what some other "business expert" told them they should do.
Next cohort 2025
Next cohort 2025
“Working with Brandi truly changed my life. I have gotten more out of my time with her than anything else I have tried, and I have tried almost everything.”
—
Kate
While transitioning my therapy practice to a coaching business, I would get really down about my capabilities as a coach, constantly doubting myself. Brandi helped me realize how much my nervous system got in the way of my confidence. After working together, it clicked just how awesome I am. I realize I have a really beautiful skillset and I really do help people.
—
Brandy
WHAT IS THE SCHEDULE?
- The group runs for six weeks starting October 1. We'll have weekly group sessions, tentatively set for Thursdays. These sessions will be scheduled for 60 minutes. I encourage you to allow some padding afterward in your schedule to let everything sink in.
WHAT IS THE TIME COMMITMENT?
- Outside of the sessions, there will be worksheets for "homework" to help you track, assess, and become aware of your patterns. These may take as few as 5 minutes per day (or 30 minutes per week). I also encourage you to create a nervous system practice for yourself that may be 5-15 minutes per day. This would add up to about an hour a week outside of sessions—but will be personal based on what feels best for you. Additionally, you may choose to watch bonus nervous system practice videos that average 10 minutes.
DO I NEED TO BE AT A CERTAIN LEVEL OF BUSINESS TO JOIN?
-No, I have taught those new to business and those with years of experience. If you resonate with what I've described here and feel that you deal with these patterns, this is right for you.
WILL THIS PROGRAM GIVE ME BUSINESS ADVICE?
- Brandi's experience means she may have business advice to offer but this is not the focus. This program offers mentoring so you can run your business more efficiently and sustainably, on your terms, rather than focusing on a specific business strategy.
WILL I RECEIVE PERSONAL COACHING?
- You have the option to receive personal coaching on each of the weekly group sessions.
HOW DOES THE PAYMENT PLAN WORK?
- Your first payment is due at the time of sign up. Your payment method will be automatically stored and charged again one month from that day.
WHAT IF I HAVE A THERAPIST, COACH, OR PRACTITIONER I ALREADY WORK WITH?
- Think of this as complementary to what you’re already doing. Unless your people are looking at your business through the lens of trauma and your nervous system, this will be a new perspective.
STILL HAVE QUESTIONS?
- Check out the section below
- Email me at connect@brandimackenzie.com
If you need help deciding, and want to hear me talk about these topics, check out:
I had been staying busy but not feeling like I was getting anywhere in my business. Brandi helped me realize the “busy work” was a coping mechanism to feel productive when I was actually feeling overwhelmed and unsure of myself. Now I understand how this came from my nervous system and how to support it so things will flow more smoothly in business, and in my life!
—
Anita
Before working with Brandi, I felt stressed out and overwhelmed with my day to day life. I was constantly questioning if I was on the right path and felt like I had to do things the “experts” taught in my coaching business.
Brandi helped me realize this was a pattern of perfectionism that was completely draining and paralyzing me.
She helped me calm my nervous system and step into a feeling of ease that I'd never felt before. Now, I’m building my business my way, with a newfound confidence.
—
After feeling stuck for months, I was able to overcome patterns of imposter syndrome, and realize I don't have to do more to be enough. I am making more confident decisions in my business and even got on video for the first time!
—
Jane
I was taking on every client that inquired even when they weren’t the right fit. It left me feeling drained, resentful and unfulfilled. Brandi helped me see this was a pattern of self doubt—telling myself I wouldn’t get more clients and scared to turn down income. Now I feel more confident and safe to choose the clients I can best help.
—
I became aware (in real time) of how stressed I was and Brandi provided simple techniques to reduce stress levels and decrease the pain I was feeling, which helped rejuvenate me.
I thought I felt stuck because I didn't have enough time or energy, now I realize that my nervous system was depleting me. I was able to make progress as I became aware of the problem and some simple adjustments made it feel easier to move forward in my business.
Brandi seamlessly integrated evidence-based research into easily understandable language. The mixture of entrepreneurship and regulating the nervous system is a unique combination.
—
Angélica
Everything felt too big and too hard in my business, and I always had an excuse to not focus on what I needed to do. I realized that the overwhelm I was experiencing came from my nervous system. Now I have tools to move forward rather than feel buried. I know how to support my system to help the growth of my business and show up for my clients.
—
Lorelei
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